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ASICSTIGER x Disney
Snow White and the Seven Dwarves

It’s off to work we go! How do you make a story that’s as old as your grandma into something that kicks its way into the modern zeitgeist? By jamming it with a fierce-as-hell dance crew, obviously. Working with Global Dance Centre Amsterdam, we helped bring the 80 year old tale of Snow White to a modern audience, with a ton of popping and locking and breaks. The campaign was comprised of X films and imagery for social media.

Credits

  • Client: ASICSTIGER X DISNEY
  • Managing Director: Sophie Mayer
  • Executive Creative Director: Leila El-Kayem
  • Creative Director: Gustavo Vieira-Dias
  • Art Director: Charlon de Graav
  • Creative Producer: Andrea Boessenecker, Daniella Manca
  • Creative Strategist: Thomas Eon
  • Talent: Global Dance Centre Amsterdam
  • Photography: Caroline Mackintosh, Kane Holz
  • Illustration: Aaron Jacob Jones
  • Editor: Tom Otte
  • Sound: Youguysmusic
  • Date: December 2017