ASICSTIGER re-releases one of their more obscure and iconic Gel-Mai from the 1990s in it's signature OG blue and white combo, as well as more lifestyle oriented black that still hints at its performance origins.
The extremely anticipated release inspired us to tap into the eccentric character of the shoe, creating slick deconstructed designs from the asymetric features and highlighting the unseen logo which has since been replaced by the iconic Tiger stripes.
- Client: ASICSTIGER EMEA
- Managing Director: Sophie Mayer
- Executive Creative Director: Leila El-Kayem
- Director of Operations + Production: Alison Haly
- Brand Manager: Monica Bialobrzeski
- Creative Strategist: Thomas Eon
- Designers: Sarah Hegyesi, Etienne Vles
- Date: April 2017