Sole S 8
Sole S 4
Sole S 2
Sole V 5
Sole V 6
Sole S 7
Sole S 5
Sole S 6
Sole V 2
Sole V 1
Sole V 4
Sole V 3
Sole S 3


Dubai’s very own footwear, fashion and culture festival made a return for the sixth year running with a spotlight on contemporary Japanese design. That’s why this edition was extra special for us as we helped bring some serious Asics and What the GEL heat to the festival. We launched some special edition GEL Lyte V Sanze’s, collaborated with a footwork crew from Japan and brought some distinctive Japanese swag to an event in every sneaker heads calendar.


  • Client: ASICSTIGER
  • Chief Executive Officer: Sophie Mayer
  • Chief Creative Officer: Leila El-Kayem
  • Creative Director: Gustavo Dias, Darren Cronje
  • Art Director: Max Pirsky, Charlon de Graav
  • Designer: Edouard Duvernay
  • Brand Manager: Benjamin Merten, Marcus Ludwig
  • Business Strategist: Thomas Eon
  • Media Director: Dan Ball
  • Executive Producer: Chris Seegel
  • Creative Producer: Gonzo Rofso
  • Event Production: Hit Girl Inc
  • Performers: Battle Train Tokyo
  • Date: December 2017