ASICS Tiger #TigerKnit
Together We Rise
The international launch of the ASICS Tiger #TigerKnit champions global unity. Introducing the rebirth of an icon with the Gel-Kayano Trainer Knit, with the all-new one-piece full-knit upper. Because we are all woven from the same thread. There are five different products in the new range but it’s the full-knit upper that ties everything together - and it’s that togetherness ASICS Tiger wants to celebrate.
An exclusive art exhibition in collaboration with Highsnobiety and Neulant van Exel celebrated the launch of the campaign at St. Agnes Church in Berlin, while below-the-line activations across PR, social, digital and retail will provide support throughout the campaign. Five shorter films will highlight each model.
The online film reached 2.8 million views on YouTube making it the most successful ASICS film ever.
Production: EASY Does It
Director: Che Abdallah
Photographer: Robert Wunsch
- Client: Asics Tiger EMEA
- Managing Director: Sophie Mayer
- Executive Creative Director: Leila El-Kayem
- Director Operations + Production: Alison Haly
- Art Director: Martin Petersen
- Creative Director: Aryanti Ingenillem
- Creative Producer: Anuschka Das
- Creative Strategist: Thomas Eon
- Art Director: Anne Coté
- Writer: James Fitt
- Designers: Etienne Vles, Moni Eckey, Clara Wassack
- Date: February 2017