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ASICSTIGER
WHAT THE GEL

Not many people know that Asics is the OG sneaker brand, founded by a man who believed in ‘sound mind sound body’. In the first ever global brand campaign for ASICSTIGER we’ve channeled our inner Onistuka-san and started a journey of substance, getting peeps all over the world to bounce above hype, suck in all the hot air and say, no shout, WHAT THE GEL!  

We partnered with some people of substance and world class creative talent to bring this puppy to life. The campaign features London based producer and internationally acclaimed DJ Last Japan, up and coming French-Algerian hip hop artist Ta Ra and Ildar Iksanov, the  Moscow based stylist at the fore front of the Russian fashion scene. Watch this space for way more category breaking attitude, sneaker porn and gratuitous GEL.

Credits

  • Client: ASICSTIGER Global
  • Chief Executive Officer: Sophie Mayer
  • Chief Creative Officer: Leila El-Kayem
  • Creative Director: Gustavo Vieira-Dias, Darren Cronje
  • Art Director: Max Pirsky, Sarah Hegyesi, Charlon de Graav
  • Copywriter: Tim Cook
  • Brand Manager: Benjamin Merten
  • Business Strategy Director: Delia Ferreira
  • Business Strategist: Thomas Eon
  • Media Director: Dan Ball
  • Executive Producer: Chris Seegel
  • Creative Producer: Gonzo Rofso, Jalal Hachim
  • Production Company: Foam Studio
  • Post Production: Modest Department
  • Music Composition: Markus Wormstorm
  • Director: Robert Wunsch
  • Photographer: Robert Wunsch
  • Date: March 2018