Ph Colette 4 732X550
Kv Colette 732X1130
Ph Colette 2 732X550
Ph Colette 3 732X550
Ph Colette 1 732X550
Colette Scarf Box 3 732X550
Colette Scarf Detail 1 732X550
Colette Scarf Detail 2 732X550
Retail 1
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Colette Social Mock Up 1 732X550
Colette Social Mock Up 2 732X550
Colette Social Mock Up 3 732X550

Colette x ASICS Tiger
Flight of Summer

For the launch of the latest COLETTE x ASICS Tiger collaboration, we partnered with French illustrator Jean Jullien to create a product story for the new YUKATA model. The story is a re-interpretation of the Japanese Folktale "Tsuru no Ongaeshi" (A Crane's Return of a Favor). Our story "Flight of Summer" is a rite of passage about a girl who builds her armour, made from the Yukata Kimono patterns, to gain her strength as a woman and go out into the world.

The collaboration includes a teaser motion piece, a launch film, stills, a retail experience and give-away, a scarf used to wrap the box in the traditional Japanese art of Furoshiki wrapping. Illustrations by Jean Jullien, animation by Jullien Brothers and screen-printed scarves by Rowen.

Credits

  • Client: ASICSTIGER EMEA
  • Managing Director: Sophie Mayer
  • Executive Creative Director: Leila El-Kayem
  • Director Operations + Production: Alison Haly
  • Brand Manager: Monica Bialobrzeski
  • Creative Strategist: Thomas Eon
  • Designer: Sarah Hegyesi
  • Illustrator: Jean Jullien
  • Animation: Jullien Brothers
  • Date: October 2016