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Magine TV
The TV content jungle

In the TV content jungle, there are so many channels to choose from, but how do you know which ones are made for you? MAGINE TV’s personalisation feature allows you to select and deselect the channels you want to watch, so all you have to pay for are the ones you watch. To tell the world in Germany about MAGINE TV’s LIVE streaming service and it’s cool features, we created a parody Hip Hop music video with hugely funny actor Mirko Thiele. The film was launched during the anticipated new summer season of The Jungle Camp, so whilst the fans were chanting “Get me out of here!” we gave them a reason to get out of the TV jungle. The activation was accompanied by a social media campaign including a Facebook quiz to find out how much you know about the show, and only the strongest of TV junkies had the chance to join our rapper and his crew during the LIVE Finale viewing event. #AhYeah.

Credits

  • Client: MagineTV Germany
  • Creative Director: Leila El-Kayem
  • Executive Producer: Sophie Mayer
  • Media Director: Matt Gentile
  • Brand Manager: Christina Maria Gross
  • Copywriter: Judy Horney
  • Production Agency: OH MY
  • Director: Feliks Horn
  • Producer: Sebastian Tomczak
  • Actor: Mirko Thiele
  • Camera: Chris Baur
  • 1st Ass. Johannes Suntrup
  • Styling: Nadja März
  • Music Producer: Shuko
  • Date: August 2015