Rimowa X Le Bon Marché
Le Bon Marché was the first department store in the world, opened in Paris as a ‘new kind of store that would thrill all the senses’. Ooh la la! And now it’s welcoming another icon through its doors: Rimowa, the luxury German luggage company. To celebrate the opening of the new Rimowa space in Le Bon Marché, we created a limited edition set of luggage stickers. Inspired by the iconic architecture of Le Bon Marché, Parisian lifestyle, and even the French love of ham, the collection is available in store now. #ViveLeLuggage!
- Client: Rimowa
- Chief Executive Officer: Sophie Mayer
- Chief Creative Officer: Leila El-Kayem
- Art Direction & Design: Max Pirsky
- Brand Manager: Marcus Ludwig