Second
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Glamcult
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Vice Creators
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Bright Nl
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SONOS x Gorillaz
Amsterdam Brand Activation

For the launch of their new home audio speaker PlayBase, Sonos partnered with Gorillaz to create a sensory experience that feels like “you’re waking up in Gorillaz heaven.” The new album comes after a seven year absence, and the launch coincided with the release of the new speaker - an opportunity to present the power of music together with the cartoon worlds Gorillaz are known for.

The Spirit House installation comprised of a recreation of the virtual Gorillaz house and an audio-visual experience featuring the music videos of newly released tracks from the album “Humanz.”

The Spirit House was launched in Brooklyn on April 21st, followed by Berlin (28.04. - 30.04.) and Amsterdam on May 6th.

The original concept was developed by the New York agency Cornerstone and produced by Pro-Ject.

The Adventures Of was responsible for the production, in partnership with Backbone International and the media + influencer strategy for The Spirit House in Amsterdam.

Credits

  • Client: SONOS Benelux
  • Managing Director: Sophie Mayer
  • Director Operations + Production: Alison Haly
  • Media Strategist: Frederique van Waning
  • Event Producer: Nadima Nieveling
  • Creative Producer: Bart Hendrikx
  • Art Director: Charlon de Graav
  • Production: Backbone International
  • Photography: Dennis Branko
  • Date: May 2017
  • Executive Creative Director: Leila El-Kayem